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Every business wants to find that magic bullet that helps them reach a wide audience and have a great impact.  Essentially, you want more bang for your buck. When thinking of ways to achieve this goal, think about visual media like videos as a marketing...

WMA often employs the old adage, “two heads are better than one”, as they apply to how you leverage partnerships and alliances for publicity.  Many advantages can be gained with a dual efforts campaign, whether through a small business partnership or finding another personal brand to collaborate...

At White Media Agency we know that finding out about your market and the competitors you face is key to developing a successful business or product launch.  It’s not about copying what others do; rather, it’s about evaluating the landscape and being in-tune to opportunities. No one succeeds...

At White Media Agency, we know that creating an effective public relations strategy for your small business’s services or product takes time and thought. There is an expansive media landscape to approach, so setting up a solid plan will save you time, money and energy. When...

Once you get your big chance to do a television interview, you should know a few tips on being in the studio and how to interact with the camera. Whether you are in a studio or on location, these are a few camera and lighting...